Early Rider er et Britisk firma som producerer kvalitets børnecykler. Cyklerne designes med en forstilling om at vi alle er født med en gnist af nysgerighed, og hvis denne gnist næres, vil den føre til et livlslang appetit for oplevelser og søgning efter nye horisonter. Igennem 12 år har Early Rider arbejdet for at give børn en selvstændig form for mobilitet, sådan at de kan komme ud og udforsker verden sammen med deres forældre og kammerater. Det har aldrig handlet om at være en cykelproducent, det er bare sådan at cyklen er det redskab der bedst passer til opgaven. Nemlig, at gøre det til en oplevelse for børn at cykle.
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